Campaign Revenue
$500,000 Generation
Repeat Purchase
25% Increase
Web Traffic
200% Increase
BACKGROUND
STRATEGY
We developed a comprehensive digital growth strategy to increase brand awareness, improve customer engagement, and boost sales. First, we optimised the Tags & Tails website for SEO, focusing on niche keywords to improve search rankings. We then launched targeted social media campaigns on Instagram and Facebook, leveraging pet-related content and influencer partnerships to expand reach.
Additionally, we implemented an email marketing campaign with personalised product recommendations and exclusive offers to encourage repeat business. Continuous A/B testing refined ad creatives and landing pages, resulting in a 35% increase in conversion rates and a significant uptick in customer acquisition.
Creative
Our creative team developed a visually engaging and consistent digital presence for Tags & Tails, covering a broad range of pet accessories. We leveraged our expertise in generative AI to create high-quality imagery, captivating videos, and interactive content that showcased the brand’s diverse offerings. A user-friendly website interface was designed to allow customers to explore and customize various products in real-time. Social media content was tailored to highlight customer stories and user-generated content, building a strong community of pet owners who love the brand.
RESULTS
The results were impressive. Tags & Tails experienced a 200% increase in website traffic and a 150% rise in online sales within six months. Revenue grew by 175%, generating an additional $500,000 during the campaign period. Social media engagement soared, with follower counts doubling on both Instagram and Facebook. The email marketing campaign achieved a 40% open rate and a 25% increase in repeat purchases. Overall, Tags & Tails transformed into a recognised and thriving brand in the pet accessories market, with a loyal customer base and a strong digital presence.
