Revenue
175% Increase
Organic Traffic
220% Surge
Qualified Leads
300% Growth
OVERVIEW
STRATEGY
We began by refining So Solid Screw's brand identity, focusing on their expertise and the environmental benefits of ground screw foundations. Our approach included creating a modern, responsive website designed to educate visitors on the advantages of ground screws, such as faster installation times and reduced environmental impact. The digital marketing strategy incorporated targeted SEO to boost organic visibility, paid social campaigns on platforms like Facebook and Instagram, and content marketing that featured detailed case studies and success stories. We tailored the paid social campaigns to reach both homeowners and industry professionals, using precise targeting to drive traffic and conversions.
Creative
Our creative team developed visually compelling digital assets that highlighted the technical precision and efficiency of So Solid Screw’s products. We produced educational videos, detailed infographics, and interactive content that explained the installation process and benefits of ground screws. These were strategically placed across the website, social media platforms, and in email campaigns to maximise engagement and lead generation.
RESULTS
The strategic overhaul resulted in impressive outcomes. Within the first quarter, So Solid Screw saw a 300% increase in qualified leads and a 175% increase in revenue. Organic search traffic surged by 220%, while the paid social campaigns achieved a 45% conversion rate. The brand's presence in the market was significantly bolstered, leading to high-profile partnerships and a substantial rise in commercial contracts. So Solid Screw is now recognised as a leading provider of innovative, eco-friendly foundation solutions.
